"OUT THERE" is a name rich with meaning. It implies "out of the ordinary." It suggests a change of direction from one's own comfort zone, tired old approaches that don't work.

The name begs further reflections:

A higher vision, a basis for ethical standards.

There is a mysterious something (or Someone) beyond the physical realm that inspires us. SOMETHING OUT THERE keeps us accountable for our actions. Trustworthiness is demanded of us, not only in this world, but from above.

Passion and determination.

The unlucky loser is OUT THERE. The spurned lover is OUT THERE. The homeless guy exposed to the elements, in dangerous streets is OUT THERE. Great works of literature are filled with such characters—Dickens, Hugo, and Dostoevsky—to name a few. The imagination is drawn to stories of those who rise above life’s difficulties with vigor and determination—like Jean Val Jean (in “Les Miserables”).

Innovation and creativity.

OUT THERE also implies those visionaries who think “out of the box,” whose “crazy” ideas actually change the world. Think: Einstein and Henry Ford.

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